Disruption is here. Reinvent how you lead.
AI is reshaping industries, and economic uncertainty is testing leaders like never before.
The Reinvention Lab is a group coaching experience that helps executives break old patterns, lead decisively under pressure, and turn uncertainty into opportunity—alongside a community of peers who get it.
Reinvention Lab at a Glance
3
MONTHS
6
VIRTUAL SESSIONS
10
EXECUTIVES
May 2025 Cohort: Exclusively for CMOs & VPs of Marketing
WHY JOIN
Benefits of the Reinvention Lab
BUILD LEADERSHIP RESILIENCE
Break reactive patterns, sharpen your instincts, and lead with confidence—no matter the uncertainty.
BE WITH THOSE WHO GET IT
Join a tight-knit group of peers who understand your challenges, share real strategies, and help you expand.
GET THE PUSH TO GROW
Challenge your thinking, experiment boldly, and step into the next level of your leadership.
MAKE DECISIONS WITH CLARITY
Cut through the fog, trust your instincts, and make bold, strategic moves with impact.
LEAD IN THE AGE OF AI
Rethink your leadership, adapt faster, and turn AI-driven disruption into your advantage.
FUTURE-PROOF YOUR LEADERSHIP
Stay adaptable, expand your impact, and evolve ahead of the market—before it forces you to.
REINVENTION LAB EXPERIENCE
Program Structure & Curriculum
SESSION
1
BUILD TRUST, CONNECTION & CLARITY
Create connections with your cohort and set the foundation for reinvention through structured reflection, storytelling, and personal commitments that shape your intentions for the journey ahead.
SESSION
2
DECODE YOUR LEADERSHIP ARCHETYPE
Uncover your core leadership identity—Strategic, Compassionate, Diplomatic—and assess how it shapes your influence, decision-making, and team dynamics. Learn how to leverage your strengths and navigate blind spots.
SESSION
3
STRENGTHEN YOUR LEADERSHIP UNDER PRESSURE
Understand the neuroscience of stress and how it impacts decision-making. Identify your personal stress patterns and learn practical tools—breathwork, reframing, mindfulness—to regain clarity and composure under pressure.
SESSION
DISRUPT REACTIVE PATTERNS & CORE FEARS
4
Spot the unconscious leadership habits that emerge under stress—Complier, Controller, or Protector—and understand the core fears driving them. Rewire outdated reactions so you can lead with intention, not instinct.
SESSION
LEAD WITH EMOTIONAL AGILITY
5
Apply an innovative framework to recognize psychological needs that impact leadership. Develop strategies to navigate uncertainty, reduce stress responses, and lead teams through change.
SESSION
DESIGN YOUR LEADERSHIP REINVENTION PLAN
6
Integrate everything you’ve learned to craft a personal leadership vision and reinvention plan. Identify the shifts you’ll commit to, gather peer feedback, and lock in a strategy for sustaining growth long after the program ends.
WHAT’S INCLUDED
Engaging, high-impact 60-minute sessions where you’ll gain actionable leadership insights, apply real-world strategies, and learn from the experiences of executive peers. Stay after for an optional 30-minute networking and Q&A.
Live Virtual Lab Sessions (2x per Month)
Get matched with a peer for weekly check-ins and real-world application. Growth happens faster when you’re in it together.
Accountability Partner
A 24/7 Slack space where you can connect, ask for insights, and share strategies with a tight-knit group of leaders who get it.
Private Executive Community
A curated selection of frameworks, supportive thought leadership pieces, and recommended content to help you apply insights from the Lab to your leadership and team.
Resource Library
PROGRAM DATES & PRICING
INVESTMENT
May 2025 Cohort: Exclusively for CMOs & VPs of Marketing
DATES
April 30th — Application Deadline
May 12th — Start Week
INTRODUCTORY
PRICING
$5,000
Self-funded rate available upon request
Apply for Reinvention Lab
JOIN THE COHORT
Reinvention Lab is for leaders who aren’t just reacting to change—they’re ready to own it. To keep the experience high-impact, I select a small, curated group of executives ready to push their leadership to the next level.
TESTIMONIALS
HEAR FROM COACHING CLIENTS
“Transitioning from founder to CEO was one of the most challenging journeys of my career, and Amanda’s guidance was crucial. She helped me move from consensus decision-making to a more decisive approach, lead with clarity and confidence, and achieve a breakthrough in talent development—learning not just how to hire the right people but how to support top talent. Her support helped me evolve into a steadier, more effective leader.”
KEN BABCOCK
CEO & Founder of Tango
“Amanda has been an invaluable partner in helping me define my organization’s strategic direction, my vision as an executive team member, and a clear path forward with a new team. Her guidance on communicating and executing that vision has made me feel more empowered, confident and successful as a leader.”
AMANDA MALKO
CMO & CRO of Thinkific
“Amanda helped me create clear plans of action to discover new potential business models and clarify my thinking and process for evaluating how and where to move. She helped me see my blind spots and where my limiting beliefs were holding me back. I feel a greater sense of joy and direction and would recommend Amanda to anyone looking to achieve more.”
SHELBY WASHINGTON FASHORO
COO of Lingo by Abbott
A Leadership Guide Who’s Lived It
YOUR EXECUTIVE COACH
I’m Amanda and I know what it takes to lead through disruption—because I’ve done it. With 15+ years in executive leadership, I’ve built and led high-performing teams at Yelp, Twitter, Change.org, and LinkedIn, scaling businesses through rapid growth and uncertainty.
I’ve taken teams from 10 to 350+, grown revenue from $0 to $35M ARR in 18 months, and led global expansions across multiple markets. Now, as an executive coach, I’m offering executives the opportunity to reinvent their leadership, turn uncertainty into opportunity, and stay ahead in a world that never stops changing.
To learn more about my background and credentials, visit my About page.
REINVENTION LAB
Frequently Asked Questions
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Reinvention Lab is a leadership transformation experience built for senior executives navigating high-stakes change. This program helps you break old patterns, rethink leadership in the AI era, and turn uncertainty into an edge—all in a small, curated circle of peers who truly understand your challenges.
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The program runs for 3 months and includes:
✔ Two live 60-minute virtual lab sessions per month (+ optional 30-minute networking & Q&A)
✔ Weekly peer accountability check-ins
✔ 24/7 Slack community access
✔ Exclusive resource library with leadership frameworks and tools
Expect to spend 2-4 hours per week applying insights and engaging with your cohort for maximum impact.
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Each cohort is limited to 10 executives to ensure deep discussions and strong peer connections. Unlike a webinar, this is an immersive, high-touch experience where you’ll be seen, heard, and supported.
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The program is designed for senior executives, however the May cohort is specifically supporting CMOs and VPs of Marketing. Future cohorts will support other C-suite members and senior executives.
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To ensure a high-caliber experience, I carefully review applications and select executives who are:
✔ Committed to reinvention and ready to challenge their current leadership patterns
✔ Leading in complex, fast-changing environments and looking for fresh strategies
✔ Willing to contribute, share insights, and support fellow executives
This isn’t for leaders who want passive learning—it’s for those ready to evolve.
Want to know more? Get in touch!
Join the Waitlist
Are you interested in the Reinvention Lab but can’t start in May or would prefer a different cohort?